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© 2025

Field Notes

Field Notes are fast, from-the-trenches observations. Time-bound and may age poorly. Summarized from my real notes by . Optimized for utility. Not investment or legal advice.

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=======================
Field Note Clanker
=======================
⏺ Agent start
│
├── 1 data sources
└── Total 7.6k words
⏺ Spawning 1 Sub-Agents
│
├── GPT-5: Summarize → Web Search Hydrate
├── GPT-5-mini: Score (Originality, Relevance)
└── Return Good Notes
⏺ Field Note Agent
│
├── Sorted to 2 of 7 sections
├── Extracting 5 key signals
└── Posting Approval
⏺ Publishing
┌────────────────────────────────────────┐
│ Warning: Field notes are recursively │
│ summarized by agents. These likely age │
│ poorly. Exercise caution when reading. │
└────────────────────────────────────────┘

Field Notes - Oct 22, '25

Executive Signals

  • Strict-by-default is the new choice: auto-apply toughest region; reveal breadth without friction
  • One CTA, full tracks: whole-view A/Bs beat mixed micro-optimizations; measure click-to-book conversion
  • Fear grabs, outcomes convert : use red alerts with solution tone
  • Maps teach, metrics distract : separate flows from counts to lower cognitive load
  • Saved report is the new subscribe: trigger 3-touch, finding-aware nurture that earns follow-up

Marketing

Pair Severity with Optimism in Security UX

Red signals risk; the tone should promise resolution. Fear-based language gets attention but suppresses replies. Use compliance-framed nouns (“audit” over “scanner”) and outcome copy that explains what will get better and how.

  • Keep red for alerts; pair with solution-oriented lines and visuals
  • Replace “blind spots/pain” with benefit-forward next steps
  • Test reply and meeting rates alongside click metrics

Turn the Report into a 3-Touch Nurture

A saved report is permission to help. Trigger a short sequence tied to the user’s findings, region-aware and useful enough to earn continued engagement.

  • Touch 1: instant recap and severity with one recommended next step
  • Touch 2 (48–72h): tactical fixes, localized to the selected jurisdiction
  • Touch 3 (1–2w): concise playbook plus optional weekly monitoring invite

Product

Default to the Strictest Region, Reveal the Rest

Reduce choice friction by auto-selecting a strict jurisdiction (e.g., France) at first load. Present two to three canonical alternatives with an explicit “+ more” to signal breadth. Use single-select behavior while copy makes wider coverage obvious.

  • Default to strict mode; enable one-click switching
  • Show three regions (e.g., France, California, Australia) plus “+ more”
  • Keep radio selection; surface full coverage in supportive copy

Separate Map from Metrics to Reduce Cognitive Load

Let the map teach flows, not arithmetic. Move counts (cookies, trackers, exfil events) into a summary tile so users don’t juggle legends and labels. Repeat the country list near the map and again in the top summary if it speeds comprehension.

  • Map: show flows only; no inline counts
  • Summary tile: trackers, cookies, exfil counts with clear labels
  • Duplicate the country list near the map and in the roll-up

One Primary CTA per View, Tested in 2-Week Blocks

Choice kills action. Give each view a single, unambiguous next step and A/B entire tracks in fixed windows. Add a micro-CTA near the severity banner (“Get help understanding this report”) for high-intent users. Count success as click→book conversion; cut underperformers.

  • Run 2-week, whole-view A/Bs with one primary CTA
  • Embed calendar inline for “High” risk states
  • Optimize to click→book conversion; retire below-the-line variants
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