Field Notes

Field Notes are fast, from-the-trenches observations. Time-bound and may age poorly. Summarized from my real notes by . Optimized for utility. Not investment or legal advice.

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Field Notes - Sept 24, '25

Executive Signals

  • AEO is the new SEO: answer engines harvest the long tail first
  • Community over cold email: trust transfers faster in public threads
  • Meetings into media: compound founder time with automatic repackaging
  • Live beats later: momentum converts, follow-ups decay

Marketing

Capture AI‑Overview Demand

MQLs can crater while traffic looks fine. Treat answer engines as search: long‑tail docs plus 60–90s TLDR video; track ChatGPT referrals (some report ~20%→MQL).

  • If SEO MQLs −50% for 90 days, shift 50% capacity to long‑tail + video
  • Publish 1–2 TLDRs/day; put the primary CTA in the YouTube description

Sales

Community‑First, Sell In‑Call, Factory Your Meetings

Cold email is tapped; community/LinkedIn converts when unsalesy, then close live. Turn every call into assets.

  • Book the demo on the call, not via follow‑up
  • Record all meetings; auto 1 post + 3 clips per call via n8n/Zapier
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