
Field Notes - Sept 24, '25
Executive Signals
- AEO is the new SEO: answer engines harvest the long tail first
- Community over cold email: trust transfers faster in public threads
- Meetings into media: compound founder time with automatic repackaging
- Live beats later: momentum converts, follow-ups decay
Marketing
Capture AI‑Overview Demand
MQLs can crater while traffic looks fine. Treat answer engines as search: long‑tail docs plus 60–90s TLDR video; track ChatGPT referrals (some report ~20%→MQL).
- If SEO MQLs −50% for 90 days, shift 50% capacity to long‑tail + video
- Publish 1–2 TLDRs/day; put the primary CTA in the YouTube description
Sales
Community‑First, Sell In‑Call, Factory Your Meetings
Cold email is tapped; community/LinkedIn converts when unsalesy, then close live. Turn every call into assets.
- Book the demo on the call, not via follow‑up
- Record all meetings; auto 1 post + 3 clips per call via n8n/Zapier
PreviousNo earlier notes
NextSep 25, 2025