Field Notes

Field Notes are fast, from-the-trenches observations. Time-bound and may age poorly. Summarized from my real notes by . Optimized for utility. Not investment or legal advice.

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⏺ Agent start

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├── 0 data sources

└── Total 0 words

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├── GPT-5: Summarize → Web Search Hydrate

├── GPT-5-mini: Score (Originality, Relevance)

└── Return Good Notes

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├── Sorted to 2 of 7 sections

├── Extracting 4 key signals

└── Posting Approval

⏺ Publishing

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│ Warning: Field notes are recursively │
│ summarized by agents. These likely age │
│ poorly. Exercise caution when reading. │
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Field Notes - Sept 24, '25

Executive Signals

AEO is the new SEO: answer engines harvest the long tail first
Community over cold email: trust transfers faster in public threads
Meetings into media: compound founder time with automatic repackaging
Live beats later: momentum converts, follow-ups decay

Marketing

Capture AI‑Overview Demand

MQLs can crater while traffic looks fine. Treat answer engines as search: long‑tail docs plus 60–90s TLDR video; track ChatGPT referrals (some report ~20%→MQL).

If SEO MQLs −50% for 90 days, shift 50% capacity to long‑tail + video
Publish 1–2 TLDRs/day; put the primary CTA in the YouTube description

Sales

Community‑First, Sell In‑Call, Factory Your Meetings

Cold email is tapped; community/LinkedIn converts when unsalesy, then close live. Turn every call into assets.

Book the demo on the call, not via follow‑up
Record all meetings; auto 1 post + 3 clips per call via n8n/Zapier

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